PACC MARKETING CONFERENCE
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ABOUT THE PRESENTERS
“So, You Think You Know Your Audiences?”
Will Lester, Vice President, TRG
Bio: Will Lester, vice president of TRG Arts, is the architect of TRG’s database technology, community database services, and patron behavior research. His work has enabled the compilation of household data quantifying patron purchases and donations for more than 20 million U.S. arts consumers from nearly 800 arts and cultural organizations. Will leads TRG’s internal “Data Lab” team in quantifying national norms around consumption patterns, an effort the consulting firm has undertaken to provide clear patronage insights and actionable understanding to the field. His unofficial role is that of “innovator-in-chief” as Will designs new analytical projects, initiates new partnerships, and creates new technology.
“Broadway On The Road - A Producer’s Perspective "
Ken Davenport, Davenport Theatrical Enterprises
Bio: Ken Davenport is a Broadway producer whose credits include Godspell, Chinglish, Oleanna, starring Bill Pullman and Julia Stiles, Speed-the-Plow, Will Ferrell's You're Welcome America, Blithe Spirit starring Angela Lansbury, and 13, as well as Altar Boyz, My First Time, The Awesome 80s Prom, and Miss Abigail's Guide to Dating, Mating, & Marriage Off-Broadway. He also recently released These Magnificent Miles: On the Long Road with Red Wanting Blue, a documentary on one of the top unsigned rock bands in the country. Ken was featured on a national commercial for Apple's iPhone and named one of Crain's "Forty Under 40". Combined, Ken's productions have grossed more than $100 million worldwide and are being produced internationally in over 25 countries including Germany, Mexico, France and Korea.
He created and developed the Broadway board game Be A Broadway Star, recently seen on "The Today Show," and a smartphone app called AT THE BOOTH™, which gives a listing of available shows at the famed TKTS® booth in Times Square. AT THE BOOTH™ has been featured on Entertainment Weekly's "Must List" and called "Ingenious! The best thing to happen to New York theater since, well, the introduction of the TKTS® booth!" He also runs a number of theatrical websites including DidHeLikeIt.com, and YourBroadwayGenius.com. Current projects include bringing the first ever revival of A Few Good Men to Broadway and adapting the novel and film Somewhere in Time into a Broadway musical.His blog, TheProducersPerspective.com, has been featured in Vanity Fair, New York Magazine, The Gothamist and more. He has written articles for Forbes, Mashable, Imedia and others.