MARCH 2014 PACC Conference
MESSAGE FROM THE CHAIR:
Here is a quick recap of what’s on tap:
PAC Branding: Denver and their consultant will talk about what they have discovered over the course of a major rebranding project and what they are doing to address problems that are common to many of us in terms of communicating our brands to our communities
PR in the Digital Age: We will have a panel that discusses the challenges of publicity and public relations in the age of social media and what new opportunities exist
Database Mining: Both Denver and Miami PACS have or are working with a consultant from Denver area (will send name/bio/details later this week) who is doing some cutting edge work with data. This consultant spoke at Road Marketing meeting last May and I understand many people were impressed with what he had to say.
Talk Among Ourselves: Don’t forget to send in your sharing forms! I will also shoot you out our benchmark data spreadsheet to update tomorrow.
compiled sharing forms
compiled benchmark spreadsheets
arts and analytics
Jennifer Nealson Bio
Please don't forget to send in your registration asap if you have not already. Looking forward to a fantastic conference and wonderful time seeing you all in Denver!
Vice President of Marketing
Blumenthal Performing Arts
345 North College Street
Charlotte, NC 28202